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### Lesson Plan: Sales and Market Union for the Sale of Goods III
#### Marketing - Senior Secondary 2
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**Lesson Duration**: 70 minutes
#### Lesson Objectives:
By the end of this lesson, students will be able to:
1. Understand the concept of Sales and Market Union.
2. Identify the role of Market Unions in the sale of goods.
3. Analyze the impact of Sales and Market Unions on businesses and consumers.
4. Discuss real-world examples of Sales and Market Unions.
#### Materials Needed:
- Whiteboard and markers
- Projector and screen
- Handouts with definitions and examples of Sales and Market Unions
- Case study printouts
- Internet access for research
- Flip charts and markers
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### Lesson Outline:
**1. Introduction (10 minutes)**
- **Greeting and Attendance**: Take this time to greet students and take roll call.
- **Warm-Up Activity**: Ask students to name some well-known product brands and discuss where they think these products are sold and how they reach consumers.
**2. Direct Instruction (15 minutes)**
- **Definition and Explanation**:
- Define Sales and Market Union and explain its purpose.
- Discuss the role of Sales and Market Unions in the marketplace (e.g., branding, distribution, pricing, etc.)
- **Visual Aid**: Use a projector to show visual examples of Sales and Market Unions such as trade associations, cooperatives, and consortia.
- **Handout**: Distribute handouts with key terms and definitions.
**3. Guided Practice (15 minutes)**
- **Group Activity**: In groups of 4-5, students will analyze a real-world example of a Sales and Market Union. Each group will receive a short case study with guiding questions.
- What is the Union?
- Which products do they deal with?
- What is their market strategy?
- **Discussion**: Groups will discuss within their groups and then share their findings with the class.
**4. Independent Practice (20 minutes)**
- **Research Task**: Each student will use a computer or tablet to research another real-world example of a Sales and Market Union. Students should note:
- The name of the organization.
- The products they manage.
- Key strategies they use to promote and sell these products.
- **Reflective Writing**: Students will write a short essay reflecting on the effectiveness of the Sales and Market Union they researched and its impact on consumers.
**5. Presentation and Peer Review (10 minutes)**
- **Student Presentations**: A few students will briefly present their findings to the class.
- **Peer Feedback**: Encourage students to give constructive feedback on their peers' presentations.
**6. Conclusion and Q&A (5 minutes)**
- **Recap**: Summarize the key points discussed in class.
- **Q&A**: Open the floor for any questions or clarifications.
- **Assignment**: Ask students to identify a local Sales and Market Union and prepare a brief report on its operations and impact for the next class.
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### Assessment:
- Participation in group activity and discussion.
- Quality of reflective writing on researched Sales and Market Union.
- Presentation skills and ability to provide constructive feedback.
### Homework:
- Report on a local Sales and Market Union, focusing on its operations and market impact. Students should be ready to present their findings in the next class.
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**Notes for the Teacher**:
- Ensure all technological tools are working before class starts.
- Monitor group activities to keep students on task and provide help as needed.
- Encourage shy students to participate by asking direct questions in a supportive manner.
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